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The journey of the IXO
Bosch IXO Celebration
Bosch cordless screwdriver sells 10million units since launch!

Bosch IXO

  • A modern day fairytale of the world’s best-selling power tool!

Once upon a time, in southern Germany, a star was born…

After years of planning, development and testing, innovation experts at Robert Bosch released the IXO in 2003, a groundbreaking new launch to hit the power tool market. The world’s first and smallest cordless screwdriver powered by lithium-ion technology has since become the most sold power tool around the globe – selling over 10 million units to date. The IXO features innovative lithium-ion technology meaning it is always ready to use with no self-discharge. Simply put, this innovative power tool is small, light and easy to handle; making it every homeowner’s best friend.

The IXO has evolved significantly since its inception 11 years ago. Not only has it experienced four model changes, but it’s also been embellished with Swarovski crystals and refreshed with various attachments to help around the house, from opening a bottle of wine, to grinding salt and pepper.

2003 is where it all began for this nifty power tool...

Bosch launched the world’s first cordless screwdriver, with built-in lithium-ion technology; ideal for hanging pictures on your dining room wall or assisting with home repairs.

Fast-forward six years and the IXO boasts a sporty, elegant design and an off-set angle adapter for driving srews close to edges. Equipped with a new motor, new electronics and a new battery cell, the IXO now delivers 30 percent more power making jobs like assembling flat pack furniture and driving screws into walls and doors even easier.

In 2010, the IXO received a face lift and was transformed into a piece of jewellery, encrusted with more than 700 sparkling Swarovski crystals to impress friends with your screwdriving prowess!

Enter the IXO BBQ, Gourmet and Vino – three ingenious new attachments to make every dinner unique. The IXO Spice allows you to season your food to perfection with a unique salt and pepper grinding attachment, and the IXO Vino provides an elegant way of opening a bottle of wine to go with the meal.

Bosch’s IXO BBQ attachment meanwhile is a culinary gadget designed to ignite your kindling or coals in mere seconds. This tool pumps oxygen into the heart of the BBQ to build a strong flame quickly.

The story doesn’t end there…

The IXO has long been recognised as a cult item, and a kitchen drawer essential for those emergency tasks around the home. Together with the various attachments, this power tool has a bright future ahead, with plans for some exciting new features and additions to the range.

To celebrate the 10 millionth unit sold, Bosch is giving away a free meal for two at Pizza Express for every new IXO sold throughout August and September. That’s not all, to celebrate big, three lucky customers will win a luxury trip for two the Maldives!

Show us how the IXO has become your best friend and made every day DIY easier by sharing a little video on IXO #DIYTube, on the Bosch DIY & Garden Facebook page. Bosch will be rewarding the most creative videos by giving away one IXO every week.

Campaign website with full T&Cs, list of participating retailers and details on how to claim your voucher


30.07.2014
 
 
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